Seongsu Toy Story Popup Guide: THE FIRST FAN Dates, Location, Hours, and What to Expect

The Seongsu Toy Story popup to know first is THE FIRST FAN, a Disney and Pixar Toy Story collaboration with G-DRAGON’s PEACEMINUSONE in Seoul’s Seongsu-dong. It opened on July 1, 2026, and gives visitors a focused way to see the collaboration products, themed displays, and fan-oriented installations during a Seongsu Popup Tour.¹

THE FIRST FAN: Main Seongsu Toy Story Popup Details

THE FIRST FAN is built around a Toy Story-themed collaboration collection from The Walt Disney Company Korea and PEACEMINUSONE. The collection uses artwork that brings together characters including Woody, Buzz, Jessie, Alien, Rex, and Forky with PEACEMINUSONE’s daisy motif. The product lineup is described as more than 70 items, giving the popup a clear retail focus as well as a character-themed display angle.¹

For visitors planning around exact logistics, the most specific public popup information places THE FIRST FAN at 27 Yeonmujang-gil, Seongdong-gu, Seoul. The operating period is listed as July 1 to August 30, 2026, with daily hours from 11:00 to 20:00.² Because July 3, 2026 is within that operating window, the event should be treated as currently open based on the available source material, not as a future opening.

The venue layout is also part of the appeal. The first floor is arranged with a childhood bedroom concept, while the second floor is set up for product display and purchase.¹ That matters for planning: this is not only a photo stop, but also a shopping and product-viewing popup. Visitors who mainly want pictures should still expect the merchandise presentation to shape the route through the space.

The popup also includes limited-edition figure displays, collection displays, a photo booth, and a program called The first Fan Challenge.² The available source material does not provide booking rules, entry fees, stock limits, or reservation requirements, so the safest planning assumption is to check the event channel or venue notice before traveling if those details matter to your visit.

What You Can See and How to Plan the Visit

The collaboration is wider than one Seoul retail event. Disney Korea described THE FIRST FAN as a project planned across both products and retail experience, with rollout planned for more than 10 major cities including Seoul, Tokyo, Hong Kong, Taipei, and Shanghai.³ For a Seongsu visit, however, the Seoul popup is the relevant in-person stop where domestic consumers can directly see the collaboration products and spatial presentation from July 1, 2026.³

A practical route should start with THE FIRST FAN if your priority is the Disney and PEACEMINUSONE collection. The source-backed highlights are the character artwork, daisy motif, more than 70 product types, the childhood-room-style first floor, the display and purchase area on the second floor, limited-edition figure displays, photo booth, and The first Fan Challenge.¹²

Seongsu also has another Toy Story-related destination running during the same broader period: House of Toy Story. Popga lists that popup at 8-9 Yeonmujang 3-gil, Seongdong-gu, Seoul, floors 1 to 4, from May 23 to August 30, 2026, with daily hours from 12:00 to 21:00.⁴ Its concept is different from THE FIRST FAN: it is described around a 1970s to 1980s American home mood, the atmosphere of Toy Story films 1 through 4, photo zones, game content, goods shopping, and DIY experiences.⁴

That difference helps with planning. THE FIRST FAN is the more specific stop for the Disney Korea and PEACEMINUSONE collaboration, while House of Toy Story is presented as a broader Toy Story-themed space with multiple floors and experience content. Since both are listed in Seongsu and both run until August 30, 2026, visitors interested in Toy Story can reasonably compare the addresses and hours before deciding whether to visit one or both.²⁴

One related Seongsu Toy Story 5 popup has already ended. Papa Johns Pizza Planet ran from June 12 to 14, 2026, at Stage X Seongsu Chabot in Seongdong-gu, Seoul, as part of a global project also connected with London, Madrid, and Los Angeles.⁵ The completed event included character experience areas, a pizza truck zone, photo booth, game zone, limited-time menu, and mission program.⁵ A later report said the three-day popup drew about 4,000 visitors.⁶ Because that event ended before July 3, 2026, it should not be planned as an available stop now.

A short industry quote from press coverage captures why these popups are appearing in this form: one food franchise industry official said that combining brands with content IP is being used as offline experiential marketing to broaden consumer contact points.⁵ For readers, the practical takeaway is simple: these are not only merchandise counters, but branded physical experiences built around photos, missions, themed rooms, and character recognition.

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Patrick Choi

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