The New Balance Yeouido Run Hub was a temporary Han River Running base at the E-Cruise dock in Yeouido Hangang Park. Its announced operating period ended on June 14, 2026, so on June 25, 2026 it should be understood as a completed pop-up unless a later official reopening is announced.1
Built around “Grey Day 2026,” the hub gave runners a place to try running gear, get Han River course guidance, and use a rest area near one of Seoul’s best-known riverside running zones.2 It also fit into a wider 2026 running scene in which Yeouido was listed as an advanced area in Seoul’s official “7979 Seoul Running Crew” program.3
Yeouido Han River Running Hub: Location and Dates
The Run Hub opened on May 9, 2026, at the E-Cruise dock in Yeouido Hangang Park. E-Land Group’s official announcement gave the location as E-Cruise 2F, 290 Yeouidong-ro, Yeongdeungpo-gu, Seoul.2 That placement was practical: it put the pop-up close to riverside running routes rather than in a conventional shopping district.
The key planning detail is that the hub was not presented as a permanent facility. Yonhap reported that the space would operate until June 14, 2026.1 For anyone finding old posts, maps, or social media references after that date, the safer assumption is that the Yeouido Run Hub has closed unless New Balance or E-Land announces a new run.
Reported hours were also runner-friendly while the space was active. Fashionbiz listed weekday hours from 12:00 to 21:00 and weekend hours from 8:00 to 20:00.4 Those hours covered after-work weekday visits and morning weekend runs, but the available source material does not provide booking rules, rental fees, inventory details, or cancellation policies.
What Runners Could Use at the Hub
The hub’s main value was hands-on running support. Reported services included running shoe and functional apparel rental, Han River running course guidance, and a rest area for visitors.1 E-Land’s announcement specified Grey Day special-edition running shoes and functional clothing rental services, connecting the pop-up directly to “Grey Day 2026.”2
NewsPim described premium running shoes and performance clothing rental as the central feature of the Yeouido site, and noted that it was the fourth Run Hub after Gyeongbokgung, Seongsu, and Daegu.5 Fashionbiz also described it as an expanded Run Hub project and as a community point for runners ranging from beginners to elite runners.4
A New Balance representative said the space was planned so runners visiting the Han River could experience the brand’s technology and running culture directly.1 E-Land New Balance also described the project as an effort to deliver “the essence of running” in the center of Seoul.2 These are brand-side explanations, but they match the reported functions: gear rental, course information, and a place to rest.
For practical purposes, the Yeouido Run Hub should not be confused with a race, a paid training class, or a permanent retail store. The source material describes it as a temporary experience space where runners could test gear and orient themselves before or after a riverside run. If a similar hub returns later, visitors should check the official notice for rental requirements, availability, and any reservation process.
How It Connected to Seoul’s Running Crew Scene
The New Balance Yeouido Run Hub was separate from Seoul’s official “7979 Seoul Running Crew,” but the two are useful to read together because both highlight Yeouido’s role in 2026 running activity. Seoul’s Future Han River Headquarters listed “7979 Seoul Running Crew” as operating from April 16 to October 31, 2026, every Thursday from 19:00 to 21:00. The operating areas were Gwanghwamun, Banpo, and Yeouido, with Yeouido classified as an advanced course.3
Kyunghyang Shinmun reported the same general structure: the 2026 program runs on Thursday evenings through October, with Gwanghwamun for beginners, Banpo for intermediate runners, and Yeouido for advanced runners.6 The city also described pacer support, safety education, and efforts to spread “run etiquette” as part of the program.6
That distinction matters for readers searching for a crew rather than a pop-up. The New Balance site was a limited brand experience at the E-Cruise dock, while “7979 Seoul Running Crew” is a city-run program with a longer schedule and application channels. Seoul’s official event notice says participants can apply through Seoul’s public service reservation system or the Dongma Club website, with on-site registration also available.3
Quick FAQ
Is the New Balance Yeouido Run Hub still open?
The announced operating period ran through June 14, 2026, so it should be treated as closed on June 25, 2026 unless a later official reopening is announced.1
Was it the same as 7979 Seoul Running Crew?
No. The Run Hub was a New Balance pop-up at the Yeouido E-Cruise dock, while “7979 Seoul Running Crew” is a Seoul city program running from April 16 to October 31, 2026.23 !Yeouido Hangang Park running crew program 2026 Seoul The Yeouido Han River Running Hub was most useful as a short-term guidepost for runners: where it was, what services it offered, and how it reflected Yeouido’s status as a serious running area in 2026. For future visits, the practical next step is to separate completed pop-up information from active city running programs, then check the relevant official notice before going.
References
- 뉴발란스, 여의도 한강공원에 러닝 체험 공간…대여 서비스 제공 (연합뉴스, 2026-05-10)
- 이랜드 뉴발란스, 2026 ‘그레이 데이’ 기념 한강 여의도 이크루즈 ‘런 허브’ 오픈 (이랜드그룹)
- 7979 서울 러닝크루 (서울시 미래한강본부, 2026-04-23)
- 뉴발란스, 그레이 데이 기념 서울 한강 여의도에 ‘런 허브’ 팝업 오픈 (패션비즈, 2026-05-11)
- 한강에 뜬 뉴발란스…‘런 허브’로 러너 잡는다 (뉴스핌, 2026-05-10)
- 광화문·반포·여의도 야경 보며 달린다…서울시 ‘러닝크루’ 모집 (경향신문, 2026-04-16)
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