Sunghoon Milan Hotel Sasaeng Report Raises Renewed Privacy Concerns

A report about ENHYPEN member Sunghoon in a Milan hotel hallway has renewed attention on artist privacy during overseas schedules. The Sunghoon sasaeng controversy centers on videos and images said to show Sunghoon in what appeared to be a hotel corridor after ENHYPEN’s Milan Fashion Week activities in June 2026.¹

Koreaboo reported on June 22, 2026, that ENHYPEN were in Milan for Milan Fashion Week and attended the Prada show on June 21, 2026. The outlet said circulated videos and images believed to be from after the group arrived showed Sunghoon looking back toward a camera in what appeared to be a hotel hallway, with another individual visible in the hallway.¹

Milan Hotel Hallway Report

The Milan report drew attention because the location described in the source material was not an official public venue, stage, airport press area, or scheduled fan event. The available source material does not identify who filmed the footage, does not confirm how the person entered the hallway, and does not include a direct statement from Sunghoon or ENHYPEN about the incident.

The reported facts are limited but specific: ENHYPEN were in Milan for a fashion schedule, the group attended Prada’s show on June 21, 2026, and material later circulated that appeared to show Sunghoon in a hotel hallway.¹ Koreaboo framed the matter as a privacy invasion and noted that fans called for BELIFT LAB to strengthen security around the group.¹

The concern connects directly to prior official guidance from BELIFT LAB. In a Weverse fan etiquette notice, BELIFT LAB said it was taking legal measures against behavior that threatens ENHYPEN’s safety, stated that it does not disclose flight schedules or travel information, and said some people had improperly obtained travel itineraries and approached artists during transit.²

That notice also included a clear instruction relevant to the Milan hotel discussion: “Please do not visit unofficial engagement venues or private spaces.”² Because the June report concerns a hotel hallway rather than an announced public event, the wording has become central to how the issue is being discussed.

Earlier Security Incidents Involving Sunghoon

The Milan hotel hallway report followed earlier source-backed accounts involving Sunghoon’s movement during travel schedules. Sports Kyunghyang reported on January 12, 2026, that a video shared on X appeared to show Sunghoon being chased by some sasaeng fans after returning from a personal schedule in Shanghai. The report said he arrived at Incheon International Airport Terminal 1 on January 11, 2026, and that three to four female fans ran toward him.³

Sports Kyunghyang also reported that no dedicated security personnel were visible in that airport video, and that criticism of BELIFT LAB’s security spread online after the footage circulated.³ That January airport report is separate from the June Milan hotel hallway case, but both have been discussed in connection with travel safety, privacy boundaries, and artist protection.

Sunghoon was also in Milan earlier in 2026 for Olympic-related activity. Celeb Confirmed, operated by Korea JoongAng Daily, reported that Sunghoon carried the torch for the Milan-Cortina 2026 Winter Olympics in Milan on February 5, 2026, as a promotional ambassador for the Korean Sport and Olympic Committee.⁴ Hankook Ilbo reported that he arrived at Milan Malpensa Airport with South Korea’s figure skating delegation ahead of the opening ceremony, and that dozens of local fans gathered, asked for autographs, and filmed photos and videos as he appeared in the arrivals area.⁵

The February airport account does not describe the same kind of hotel hallway situation reported in June. It does, however, show that Sunghoon’s overseas appearances in Milan had already drawn public attention from fans in transit spaces before the Milan Fashion Week report.

BELIFT LAB Notices and Privacy Boundaries

BELIFT LAB’s earlier notices do not name the June 2026 Milan hotel hallway report, based on the source material provided. They do, however, set out the agency’s stated position on conduct around private spaces, travel information, and artist safety.

In a separate Weverse notice titled “Actions to Protect Artists,” BELIFT LAB said actions endangering ENHYPEN’s safety and violating their privacy had “escalated to serious levels.”⁶ The notice cited illegal stalking incidents, unauthorized photos in private spaces, and the use of illegally purchased information to board the same flights as artists. It also said the company was collecting evidence and pursuing complaints with authorities.⁶

Those official notices are significant because they address the same categories of behavior now being discussed in relation to the Milan hallway footage: private spaces, unauthorized proximity, travel information, and the broader question of how artists can move between public schedules and private accommodation without being followed.

The June 2026 Milan hotel hallway report remains limited to what has been publicly described: circulated footage, an apparent hotel corridor, and renewed fan criticism over privacy and security. What is clear from the available record is that BELIFT LAB has previously warned against visiting private spaces and stalking ENHYPEN, while media reports in 2026 have documented multiple situations in which Sunghoon’s travel movements drew intense public attention.

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Cloi Lee

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