Parkgane Bindaetteok Hirono Set: Gwangjang Market’s Limited Pop Mart Food Collaboration

Parkgane Bindaetteok’s Hirono Set is a limited-time Gwangjang Market food collaboration connected to the opening of Pop Mart Korea’s first regular Hirono store. Built around a solo-diner-friendly plate of classic market foods, the set turns a familiar stop for Gwangjang Bindaetteok into part of a broader culture-meets-food promotion running from June 5, 2026, for one month.¹

The key appeal is simple: instead of treating the Hirono opening as only a retail event, Pop Mart Korea linked it to the surrounding market. That makes the Hirono Set feel less like a standalone branded menu and more like a small map point in a larger Gwangjang Market visit.

What Is the Parkgane Bindaetteok Hirono Set?

Parkgane Bindaetteok Hirono Set Gwangjang Market limited menu guide

The Hirono Set is being sold at all three Parkgane Bindaetteok locations inside Gwangjang Market, with the menu aimed at one-person visitors. Reports describe the set as including one mung bean pancake, two skewer jeon, two donggeurangttaeng, two shrimp jeon, and one drink.²

That lineup matters because it brings several recognizable market snacks into one order. Bindaetteok, the mung bean pancake closely associated with Gwangjang Market, anchors the set, while the smaller jeon items add variety without turning the meal into a group-sized spread. For solo travelers, fans visiting the Hirono store, or anyone who wants a compact taste of the market, the set is designed around a clear use case rather than a vague promotional label.

The timing is also specific. Multiple reports state that the Hirono Set went on sale from June 5, 2026, for one month, tying the menu directly to the official opening period of the Hirono Gwangjang Market store.³ Because the current date is June 17, 2026, that places the promotion within its announced one-month sales window, based on the dates provided in the reports.

Why Hirono Landed in Gwangjang Market

Pop Mart opened Korea’s first regular standalone Hirono store at Seoul’s Gwangjang Market on June 5, 2026, after a temporary Seongsu pop-up. The Korea Times reported that the store carries apparel, home decor, accessories, and toys, and that Pop Mart partnered with local merchants including a nearby mung bean pancake restaurant for the limited-time Hirono Set.⁴

The choice of Gwangjang Market is part of the story. Hirono is not being presented only through figures or collectibles; the store expands into lifestyle goods while leaning into the character of a historic market neighborhood. Reports describe the store as designed around a “Passing Station” concept, with the brand world expressed through a permanent space rather than a short pop-up.²

One quote helps explain the tone of the location choice. The Korea Times quoted artist Lang as saying, “I didn’t want to choose a place that felt overly commercial.”⁴ In that light, the Parkgane Bindaetteok collaboration fits the setting: it connects Hirono to actual food vendors and the everyday rhythm of the market, instead of keeping the launch inside a sealed retail bubble.

Pop Mart Korea also supported the opening with a “Hirono Gwangjang Market map,” a co-prosperity promotion with the Gwangjang Market commercial district. Asia Economy reported that the map and the Hirono Set were part of the same local collaboration around the new store.¹ For visitors, that means the food set is not just a random themed meal; it is one piece of a route through the market.

A Fan-Friendly Food Stop, Not Just a Collectible Launch

The Hirono Set also picked up attention through the opening event’s fan context. Reports noted a visit by Sung Hanbin of ZEROBASEONE, and Hans Economy quoted him as saying that he hoped fans would enjoy Hirono’s sensibility together with Gwangjang Market’s food.²

That quote captures why this promotion is easy to understand even if you are not deeply familiar with Hirono. The set gives fans a practical way to connect the store visit with the market’s food culture. You can think of it as a soft bridge between character IP, local dining, and the tourist-friendly appeal of Gwangjang Market.

The strongest source-backed detail remains the food itself. The set is not described as a new fusion recipe or a redesigned bindaetteok. Instead, it packages established market items under the Hirono collaboration: mung bean pancake, skewer jeon, donggeurangttaeng, shrimp jeon, and a drink.⁵ That keeps the focus on familiar flavors while giving the visit a limited-edition reason to stop by Parkgane Bindaetteok.

For readers searching for Gwangjang Bindaetteok, this is the timely angle: Parkgane Bindaetteok is not only part of the broader market food conversation, but also one of the named local partners in Pop Mart Korea’s Hirono opening promotion. The collaboration is narrow, date-bound, and specific to three Parkgane Bindaetteok branches inside the market.⁶

Quick FAQ

Where is the Hirono Set being sold?

The Hirono Set is being sold at all three Parkgane Bindaetteok locations inside Gwangjang Market, according to multiple Korean reports on the Hirono Gwangjang Market store opening.¹

What comes in the Parkgane Bindaetteok Hirono Set?

The reported set includes one mung bean pancake, two skewer jeon, two donggeurangttaeng, two shrimp jeon, and one drink.² !Parkgane Bindaetteok Hirono Set at Gwangjang Market Seoul concept The Parkgane Bindaetteok Hirono Set stands out because it keeps the food familiar while giving the Gwangjang Market visit a focused cultural hook. For the one-month promotion that began on June 5, 2026, it ties Pop Mart Korea’s first regular Hirono store to one of the market’s most recognizable food experiences in a way that feels specific, local, and easy to follow.