Seongsu Ferrari Pop-up Guide: Casa Ferrari Korea’s First Public Brand Experience at Sienne

Ferrari Korea’s Seongsu Ferrari pop-up is Korea’s first Casa Ferrari, running at Sienne in Seongsu-dong, Seoul, from June 8 to June 21, 2026. The event brings Ferrari’s racing identity, sports cars, and lifestyle experience into one immersive brand space, making it one of the most specific luxury-brand highlights among current Seongsu Pop-ups.¹

The key point for visitors is practical: public entry began on June 9 through Naver reservations, but available public reservations were reported to have closed quickly. Sisaweek reported that Naver Place reservations opened on June 1 and sold out in about one hour, with bookings filled through the final day of the pop-up.²

What the Casa Ferrari Seongsu Pop-up Is

Casa Ferrari is presented as an immersive Ferrari brand space rather than a simple car display. Forza Motors Korea, Ferrari’s official dealer, described the Seoul edition as a place where Ferrari’s racing, sports car, and lifestyle worlds are shown together.¹ Yonhap reported that Casa Ferrari had previously been operated overseas mainly around VIP customers, while this Korea edition is being opened to the general public.³

The location is Sienne, a complex cultural venue in Seongsu-dong. Source reports describe the site as including vehicle exhibition areas, a lounge, an outdoor garden, and a dedicated cafe.³ Motoya further described the venue as a two-floor space with an indoor private lounge, vehicle display area, outdoor garden, and dedicated cafe.⁴

This matters for anyone planning a visit because the experience is divided between general public access and customer-focused sessions. Sisaweek reported that the pop-up includes both general consumer sessions and Ferrari customer-only sessions, including a WEC 24 Hours of Le Mans live-viewing session for Ferrari customers on June 14.²

Dates, Booking, and What to Check Before Going

The operating period is June 8 to June 21, 2026, with general public admission starting June 9. This schedule is repeated across the official dealer notice and multiple reports, so it is the most reliable planning detail for readers.¹⁵

If you already secured a Naver reservation, the available source material indicates that entry for general visitors is reservation-based. If you did not secure one, the available reports do not provide a walk-in policy, cancellation policy, waitlist process, or additional release schedule. Because reservations were reported as fully booked through the final day, readers should not assume that same-day entry is available unless the official reservation page shows a new opening.²

The strongest reason to visit is the car display. Yonhap reported that Ferrari Korea opened the Casa Ferrari pop-up at Sienne on June 8 and unveiled the Ferrari Amalfi Spider in Korea for the first time.³ Electronic Times reported that visitors can see the Amalfi and Amalfi Spider up close in the exhibition zone, along with a dedicated cafe and photo zone.⁵

Global Mobility described the Ferrari Amalfi Spider as an open-top sports car with a 640-horsepower V8 turbo engine and 0-100 km/h acceleration in 3.3 seconds.⁶ Those performance figures are useful context for understanding why the model reveal is central to the pop-up, but the available sources do not provide retail pricing or a public test-drive program.

The pop-up also includes brand-experience elements beyond the vehicles. Global Mobility reported a dedicated cafe, photo zone, owner-only lounge, customized keyring-making program, VIP dinner, and cocktail party among the operations connected to the event.⁶ The source material does not state that every program is open to every visitor, so it is safer to treat these as event components rather than guaranteed public activities.

How to Make the Most of a Reserved Visit

For a reserved visitor, the most efficient approach is to focus on three zones: the vehicle displays, the lifestyle spaces, and any reservation-specific program available during the assigned session. The display area is the core because it includes the Amalfi and Amalfi Spider, with the Spider receiving particular attention as its Korea-first reveal.³⁵

The lounge, garden, and cafe areas appear designed to extend the visit beyond a short viewing stop. Reports describe the pop-up as combining Ferrari’s racing heritage, sports-car presentation, and lifestyle branding, so visitors should expect a curated brand environment rather than a conventional showroom.¹

Ferrari Korea CEO Thibaut Dussarat framed the public opening around Korean interest in the brand, saying, “Passion for the Ferrari brand is hotter in Korea than in any other market.” He also said the company “decided to open it exceptionally only in Korea,” referring to the broader public access to a Casa Ferrari concept that had been more VIP-centered elsewhere.²

Quick FAQ

When does the Seongsu Ferrari pop-up run?

Casa Ferrari in Seongsu runs from June 8 to June 21, 2026, at Sienne in Seongsu-dong, Seoul. General public entry began on June 9 through Naver reservations.¹

Can I still reserve a visit?

Sisaweek reported that Naver Place reservations opened on June 1 and sold out in about one hour, with public reservations closed through the final day. The available source material does not confirm walk-ins, cancellations, or extra booking releases.² For readers tracking Seongsu Pop-ups, Casa Ferrari is notable because it combines a Korea-first Ferrari brand space with the domestic debut of the Ferrari Amalfi Spider. The most important planning detail is that the event is open through June 21, 2026, but public reservation availability was reported as already fully booked.