Camel Coffee Seochon Heritage Latte: A Warm Guide to the Seochon-Only Café Signature

Camel Coffee Seochon is especially interesting because of one drink tied closely to this location: the Heritage Latte. The Seochon branch, opened in Seoul’s Jongno-gu in April 2025, introduced the Seochon-exclusive Heritage Latte alongside newly developed bakery flan, desserts, and matcha drinks, making the store more than just another branch in a popular café chain.¹

For readers planning a Seochon café stop, the appeal is easy to understand. This is a Camel Coffee location built around neighborhood atmosphere, an old building, and a menu item that carries the word “heritage” in a district already known for old streets, palace walls, and layered city history.

Camel Coffee Seochon and the Heritage Latte

The Heritage Latte is listed as a key menu item at Camel Coffee Seochon, and Dododo Map shows it priced at 6,500 won, the same listed price as Camel Coffee’s signature “Camel Coffee” drink at the branch.² The available sources do not describe the latte’s ingredients in detail, so the safest way to understand it is through its role: it is a Seochon-branch-specific drink presented as part of the store’s local identity.

That matters because Camel Coffee is not a brand that frames itself only around drinks. In a January 2025 Fashionbiz interview, CML&CO CEO Park Kang-hyun emphasized coffee itself, saying, “First is the essence of a café: coffee taste.”³ He also said he wanted people to enjoy “something else” in the space beyond simply buying coffee.³ Read together with the Seochon opening details, the Heritage Latte feels like part of that broader approach: a drink connected to the place, not just a menu slot.

Camel Coffee began in Seongsu-dong, Seoul, in June 2017, and CML&CO was established as a corporation in March 2022.⁴ The official company introduction says the brand operates around ten stores and has expanded from cafés into culture, art, fashion, and lifestyle.⁴ That background helps explain why the Seochon branch gets attention for its building, view, and atmosphere as much as its menu.

Inside a Former Tongui-dong Post Office

The Seochon branch occupies the first and second floors of the former Tongui-dong post office building across from Yeongchumun, a gate of Gyeongbokgung. Fashionbiz described the store as a 142-square-meter space using that old post office building, while Camel Coffee’s official location page lists the branch as its 15th store at 31 Hyoja-ro, Jongno-gu, Seoul, on the first and second floors.¹⁵

This setting is a major reason the Heritage Latte angle works. Seochon is not presented in the sources as a random expansion point; it is a neighborhood where older urban traces are part of the experience. The store’s reuse of a former post office gives the branch a specific story before you even look at the menu.

ANTIEGG later described the Seochon location as a reborn old post office building and noted a DJ section on the first floor, plus second-floor window seating with a view of Gyeongbokgung’s Yeongchumun.⁶ Those details make the store feel like a small cultural stop within a walking route, rather than only a place to grab caffeine.

If you are thinking about Camel Coffee Seochon from a travel or neighborhood-walk perspective, the second-floor view is one of the clearest source-backed reasons to choose this branch. It places the café visually in conversation with Gyeongbokgung, which is a strong fit for a drink and store concept built around heritage.

Practical Details for a Seochon Café Stop

Dododo Map lists Camel Coffee Seochon’s hours as 08:00 to 21:00, with the address also organized as 7-25 Tongui-dong, Jongno-gu, Seoul, first and second floors.² The same listing provides the contact number 0507-1479-4940 and includes the Heritage Latte among the main menu items.² Because the official Camel Coffee location page lists the address as 31 Hyoja-ro, Jongno-gu, Seoul, both address formats point readers toward the same Seochon area near Gyeongbokgung.⁵

The early opening time also helps explain why the branch has been mentioned in a neighborhood movement context. ANTIEGG included Camel Coffee Seochon among cafés near urban running routes, connecting its 8 a.m. opening with a 2.5 km route beginning at Yeongchumun and passing Gyeongbokgung’s stone wall road, Cheong Wa Dae, and Gwanghwamun.⁶ Even if you are not running, that route gives a useful picture of how the café fits into the area: it can work before or after a palace-side walk.

There is also a larger brand story behind the local branch. Before the Seochon opening, Fashionbiz reported that Camel Coffee had started in Seongsu in 2017 and was operating nine domestic branches and one LA branch, with the Seochon launch planned for the first half of 2025.³ The same report said the brand operates Camel Factory, its own roasting production facility in Namyangju, and that the facility had received HACCP certification.³ That production background adds useful context for readers who know Camel Coffee mainly as a fashionable café name.

Camel Coffee Seochon Heritage Latte near Gyeongbokgung

For now, the most source-backed way to describe the Heritage Latte is simple: it is a Seochon-exclusive menu item at a Camel Coffee branch built inside a former post office across from Gyeongbokgung’s Yeongchumun. That combination gives Camel Coffee Seochon its character. The drink, the renovated building, the second-floor view, and the neighborhood location all point in the same direction: a café experience shaped by place, memory, and a careful sense of local atmosphere.