LE SSERAFIM’s BOOMPALA Teaser Reveals Desert Visuals Ahead of PUREFLOW pt.1 Release

LE SSERAFIM’s BOOMPALA teaser has been released, giving the first music video preview for the group’s upcoming title track. The first MV teaser for “BOOMPALA” arrived at midnight KST on May 20 and shows the members in a desert setting, including images of giant golden statues rising from the sand. ¹

The teaser is part of the rollout for LE SSERAFIM’s second studio album, “PUREFLOW” pt.1, which is scheduled for release on May 22 at 1 p.m. KST. The “BOOMPALA” music video is also set to be released at the same time. ²

BOOMPALA teaser centers on a desert-set music video preview

The May 20 teaser moves the comeback campaign from earlier song and choreography previews into a more direct look at the music video’s visual setting. The confirmed details from the teaser point to a large-scale desert backdrop, with the members appearing against sand and monumental golden statue imagery. ¹

The source material does not provide a full music video plot or a detailed scene-by-scene description. What is available is that this is the first MV teaser for “BOOMPALA,” and that it was released two days before the scheduled album and music video launch. ^{1 2}

That timing places the teaser near the end of a multi-step promotional schedule. Soompi’s comeback schedule coverage was updated with the “BOOMPALA” music video teaser and also noted that the broader “PUREFLOW” pt.1 schedule had been revealed on May 6 at midnight KST. ²

Earlier BOOMPALA previews emphasized choreography and hook

Before the music video teaser, LE SSERAFIM released a preview of “BOOMPALA” on May 18 through the HYBE Labels YouTube channel and the group’s official social media accounts. Sports Kyunghyang reported that the preview showed the five members performing point choreography to the chorus. ³

Billboard Japan also reported that the May 18 preview was published through HYBE Labels’ official YouTube channel and the group’s official SNS, describing the clip as showing chorus choreography and noting the repeated “Boompala” phrase. ⁴

The same preview coverage identified a notable musical reference: “BOOMPALA” samples “Macarena.” Sports Kyunghyang reported that the song’s message is framed around letting go of fear, while Billboard Japan also noted the sample of the global hit. ^{3 4}

The promotional campaign included an earlier title-track teaser, “Just BOOMPALA,” posted on the HYBE Labels YouTube channel at midnight on May 8. Maeil Business Star Today reported that the clip begins with Kim Chaewon and Huh Yunjin, then shifts into part of the title track as the members dance with unusual-looking beings. ⁵

That May 8 teaser included short dialogue before the music and choreography took focus. Huh Yunjin says, “I have too many thoughts. Do you know how to stop thinking?” and Kim Chaewon answers, “Stop.” ⁵

Maeil Business Star Today described the repeated “Boompala” section and simple arm-and-leg choreography as key elements emphasizing the title track’s hook. ⁵

PUREFLOW pt.1 rollout includes album concept and track details

The “BOOMPALA” teaser also connects to the wider concept rollout for “PUREFLOW” pt.1. StarNews reported that LE SSERAFIM opened the “BOOMPALA Pavilion” promotional website for the album on May 11 at midnight KST. The site presents the album concept through water imagery, member-linked meditation guide content, user messages, and mission rewards. ⁶

StarNews also reported that “PUREFLOW” pt.1 contains 11 tracks, including the pre-release single “CELEBRATION” and the title track “BOOMPALA.” ⁶ Soompi’s schedule coverage further confirmed that “CELEBRATION” was released as a pre-release single on April 24, before the full album and “BOOMPALA” music video date. ²

The confirmed schedule now points to May 22 at 1 p.m. KST as the next major release moment. At that time, “PUREFLOW” pt.1 and the “BOOMPALA” music video are both scheduled to arrive. ²

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Cloi Lee

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