K-Style Hub Tea Therapy Guide: What the Korean Tea Therapy Program Offered Visitors

K-Style Hub Tea Therapy was a visitor-oriented Korean Tea Therapy experience connected to the former K-Style Hub in Seoul. The available records describe it as part of the medical-tourism information services inside the Korea Tourism Organization tourism information center, where foreign visitors and tourists could receive warm tea made with Korean medicinal herbs after staff asked about their physical condition.¹

For readers researching the program now, the key point is that K-Style Hub is no longer the active venue it once was. Korea.net reported that HiKR Ground opened on July 22, 2022 at the Korea Tourism Organization’s Seoul Center on Cheonggyecheon-ro in Jung-gu, Seoul, after the former K-Style Hub was renovated and replaced.² That means the tea therapy information below should be understood as a guide to what the K-Style Hub program offered, not as confirmation that the same program is currently operating under the old name.

K-Style Hub Tea Therapy: Where It Fit Inside the Venue

K-Style Hub opened as a tourism-information hub announced by the Ministry of Culture, Sports and Tourism on April 11, 2016. Its purpose was broader than a simple information desk: it combined Hallyu experiences, medical tourism, Korean food culture, visitor support, and shopping-related cultural programming in one Seoul location.³

The venue occupied four floors. The second floor served as the tourist information center and included medical tourism, VR experiences, a T-cafe, and inbound travel-agency services. The third and fourth floors were used for Korean food exhibition and experience halls, while the fifth floor housed an art market.³ This layout matters because the tea therapy program was not presented as a standalone tea house in the available sources; it was described as part of the second-floor medical-tourism side of the visitor experience.

ETRI’s October 2016 webzine also described K-Style Hub as a place combining Korean tourism information, Hallyu experiences, and Korean food culture. Its second-floor description included a tourist information center, medical-tourism information services, VR and AR booths, and a K-Star Zone. The same account noted that tea therapy sessions at the medical-tourism booth were well received by visitors.⁴

A Korea Tourism Organization request-for-proposals document dated November 3, 2016 gives the most operational detail. It lists the Seoul medical tourism information center at K-Style Hub’s second-floor tourist information center and names tea therapy and BMI as medical-tourism experience corners to be operated at the center.⁵

What Visitors Could Expect From the Tea Therapy Experience

The clearest visitor-facing description comes from Visit Seoul. The guide described K-Style Hub as a Korea Tourism Organization tourism information center next to Cheonggyecheon Stream and said the medical tourism information booth offered a tea therapy program for foreign visitors and tourists. In that program, staff asked visitors about their physical condition and then offered warm tea made with Korean medicinal herbs.¹

Based on the available source material, the practical sequence appears simple: visitors encountered the program through the medical-tourism information booth, answered condition-related questions from staff, and received a warm herbal tea selected in connection with those responses. The sources do not provide a price, reservation procedure, menu list, ingredient list, session length, or medical diagnosis process, so those details should not be assumed.

The Korea Tourism Organization document also records operating hours for the Seoul medical tourism information center as 09:00 to 20:00 and lists foreign-language services in English, Chinese, Japanese, and Russian.⁵ Because that document was tied to 2017 entrusted operation planning, it is useful for understanding how the center was structured at the time, but it should not be treated as a current schedule for the former K-Style Hub site.

The phrase Korean Tea Therapy can sound broad, but the K-Style Hub version described in the sources was practical and tourism-facing. It was not framed as a formal clinic visit in the provided records. Instead, it appeared alongside visitor information, medical-tourism guidance, and other cultural experience corners designed to help international travelers encounter Korean wellness and culture in an accessible way.

Before Planning a Visit

Anyone planning around the old K-Style Hub name should first check the current identity of the location. Korea.net states that HiKR Ground replaced the former K-Style Hub after more than a year of renovation, with the new venue shifting toward immersive Hallyu, K-pop, art, and tourist-information programming for younger visitors.²

That replacement is important for searchers because older guides, blog posts, and tourism pages may still refer to K-Style Hub, while the active site may be listed under HiKR Ground. The source material confirms the former K-Style Hub location and its past tea therapy function, but it does not confirm that the exact same tea therapy corner continues at HiKR Ground.

The original K-Style Hub concept was designed to encourage deeper interest in Korea rather than simply distribute sightseeing information. Yoon Tae-yong of the Ministry of Culture, Sports and Tourism said the venue was created not just to introduce tourist destinations, but to help people understand Korea and become curious about it.³ In that context, the tea therapy program functioned as a small, hands-on example of how the center connected tourism with Korean wellness and cultural interpretation.

작성자 소개

Patrick Choi

Administrator

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