Ikseon-dong Ajindang is a tteok cafe in Seoul’s Jongno district, closely tied to the hanok-alley atmosphere that makes Ikseon-dong such a popular walking area. For anyone curious about Korean Tteok, Ajindang offers a focused, approachable way to encounter traditional rice cakes in a neighborhood already known for renovated hanok shops and cafes.
The shop is listed at 34-6 Donhwamun-ro 11-gil, Jongno-gu, Seoul, with operating hours shown as 10:00-22:30 on Monday, Wednesday, Thursday, and Friday; 11:00-22:30 on Tuesday; and 10:00-22:00 on Saturday and Sunday.1 A 2026 Ikseon-dong area guide also lists the same address and gives the phone number as 0507-1423-4969.2 That makes the basic visitor information unusually clear for a small alley shop, especially in a neighborhood where opening times can vary by individual business.
Ikseon-dong Ajindang and Its Hanok-Alley Setting

Ajindang’s location is part of its appeal. DiningCode introduces Ajindang Tteok Shop as a place associated with injeolmi and honey-filled tteok in the Jongno 3-ga and Ikseon-dong area, while visitor notes place it near Exit 4 of Jongno 3-ga Station, close to the entrance of the Ikseon-dong hanok alley.3 That detail matters because Ikseon-dong is not just a destination for one storefront; it is a compact walking district where old-style alleys, small shops, and cafe stops sit close together.
The wider setting is supported by official tourism information as well. VISITKOREA describes Ikseon-dong Hanok Street as a tourist area characterized by the combination of alleys and hanok, with free entry and operating hours that depend on each individual shop.4 In practical terms, Ajindang fits naturally into that format: it is not presented as a large standalone attraction, but as a small food stop within a neighborhood built for browsing, pausing, and moving between renovated spaces.
There is also a continuity story behind the name. DiningCode’s page includes visitor records describing Ajindang as a renewal of Jongchun, a tteok shop that had continued since 1975.3 The available sources do not provide a full business history, so it is best not to overstate the lineage. Still, that note gives useful context: Ajindang is being discussed not only as a photogenic alley cafe, but also in relation to a longer local tteok-shop tradition.
What You Can Find at Ajindang Tteok Shop
A June 30, 2025 visit review describes Ajindang as a tteok cafe in Ikseon-dong and lists traditional desserts including injeolmi, honey tteok, mugwort gaetteok, jeolpyeon, bean tteok, and yakgwa.5 For readers new to Korean rice cakes, that range is helpful. It suggests a menu that reaches beyond one signature item and gives you several familiar styles of Korean Tteok to recognize by texture, filling, grain, or coating.
Injeolmi is one of the names most strongly attached to Ajindang in the source material. DiningCode frames the shop around Jongno 3-ga injeolmi and honey tteok, while Tripinfo’s April 1, 2026 Ikseon-dong Hanok Street record mentions buying mugwort injeolmi and susu-pat-tteok from Ajindang as alley snacks.36 Those details do not create an official ranking or guarantee a fixed menu on every visit, but they do show which items appear repeatedly in public-facing descriptions.
The same 2025 review also notes that Ajindang carries not only tteok and hangwa-style sweets, but also coffee, drinks, and tea, and that nationwide parcel delivery was available.5 This is one reason the shop is often described as a tteok cafe rather than only a rice-cake counter. The cafe framing makes it easier to understand how Ajindang sits in Ikseon-dong’s current food culture: traditional desserts are presented in a format that can work for a short break during a neighborhood walk.
If you are planning around logistics, the hours deserve a second look. Tableling lists Tuesday as a later opening day at 11:00, while the other weekdays except Tuesday open at 10:00; weekends are listed as 10:00-22:00.1 A 2026 Ikseon-dong guide separately notes a 10 a.m. opening and the Tuesday 11 a.m. opening detail.2 Because VISITKOREA notes that operating hours on Ikseon-dong Hanok Street vary by individual shop, checking the shop listing before a special trip is still sensible.4
Why Ajindang Works for a Gentle Ikseon-dong Stop
Ajindang’s appeal is not difficult to understand. The shop sits near a station exit, appears in Ikseon-dong walking guides, and is connected with tteok varieties that are easy to share or carry as snacks. It is also part of a district where the surrounding streets contribute to the experience: Tripinfo describes Ikseon-dong Hanok Street as a Jongno-gu tourist spot lined with renovated hanok shops and cafes.6
That combination makes Ajindang especially accessible for visitors who want a food stop with cultural texture but do not want a complicated itinerary. You can think of it as a small bridge between old and current Seoul: rice cakes and traditional sweets on one side, coffee, tea, and a renovated alley-cafe setting on the other. The sources do not provide official interior details, signature rankings, or price lists, so the most reliable angle is simple: Ajindang is a tteok cafe in Ikseon-dong with documented links to injeolmi, honey tteok, and other traditional Korean desserts.

Quick FAQ
Where is Ikseon-dong Ajindang located?
Ajindang Tteok Shop is listed at 34-6 Donhwamun-ro 11-gil, Jongno-gu, Seoul.1 Visitor notes place it near Jongno 3-ga Station Exit 4, close to the entrance of the Ikseon-dong hanok alley.3
What kinds of Korean Tteok are mentioned for Ajindang?
Source material mentions injeolmi, honey tteok, mugwort gaetteok, jeolpyeon, bean tteok, mugwort injeolmi, and susu-pat-tteok, along with yakgwa and other traditional sweets.56 Ikseon-dong Ajindang is best understood as a small but meaningful tteok cafe in one of Seoul’s most walkable hanok-alley neighborhoods. With traditional rice cakes, drinks, and clear visitor details in the available listings, it offers a grounded way to connect Korean Tteok with the everyday charm of Ikseon-dong.
References
- 테이블링 – 아진당 떡상점 (테이블링)
- [종로 핫플 익선동 둘러보기] 카페부터 맛집까지 모두 모아 봤어요 (냥냥엄니 티스토리, 2026-02-19)
- 아진당 떡상점 – 종로3가 인절미, 꿀떡 맛집 (다이닝코드)
- Ikseon-dong Hanok Street (익선동 한옥거리) (VISITKOREA)
- 익선동 맛집 아진당 종로3가 맛집 떡 카페 아메리카노 인절미 꿀떡 추천 리뷰 (유익한 정보 + 정직한 리뷰, 2025-06-30)
- 익선동 한옥거리 (트립인포, 2026-04-01)