Lina, a 23-year-old Ukrainian graduate student at Kyungpook National University, was selected as Chunhyang Mi at the 96th Global Chunhyang Selection Contest in Namwon, adding a new point of focus to the Chunhyang controversy over tradition, identity, and cultural meaning. The contest was held on April 30 on a special stage in front of Gwanghallu Garden, where 36 finalists competed for titles including Jin, Seon, and Mi. 1
Kim Ha-yeon was named Chunhyang Jin, Lee So-eun was named Seon, and Lina placed third as Mi. 1 Korea JoongAng Daily reported that Lina’s result marked the first time a foreign contestant placed in the top three of the Chunhyang Festival’s traditional beauty pageant, after a foreign student placed sixth the previous year. 2
Ukrainian Graduate Student Places Third as Chunhyang Mi

Lina is described across reports as a Ukrainian student enrolled in graduate studies at Kyungpook National University. Korea JoongAng Daily identified her as a 23-year-old graduate student in communication studies, while Segye Ilbo reported that she is in Kyungpook National University’s graduate school of media communication. 2 3
Her placement came after Namwon City opened the contest to foreign participants and renamed it the Global Chunhyang Selection Contest in 2024 as part of a broader globalization effort. 4 SBS News also reported that Namwon City began allowing foreign participants in 2024 and changed the event name accordingly. 5
The contest’s judging criteria, as reported by Jeonbuk Ilbo, included dignity, expression, cultural understanding, and global communication ability. 1 Those criteria framed the event not only as a beauty contest but also as a stage for interpreting the symbolic figure of Chunhyang through presentation and cultural understanding.
The selection followed a previous milestone in 2025, when an Estonian student, identified by SBS as Mai, was selected as Chunhyang Hyun. 5 MBC News similarly reported that an Estonian student became the first foreign winner the previous year by receiving the Hyun title. 4 Lina’s 2026 placement moved that foreign participation into the contest’s top three, which became the central factual basis for the renewed public attention.
Contest Globalization and Local Ambassador Role
The follow-up to the contest was also official. On May 3, Namwon City appointed the winners of the 96th Chunhyang Festival’s Global Chunhyang Selection Contest as city ambassadors. The appointees included Chunhyang Jin Kim Ha-yeon, Seon Lee So-eun, and Mi Lina, and they are set to promote Namwon’s tradition, culture, and tourism resources for three years. 6
Yonhap News Agency reported that Namwon Mayor Choi Kyung-sik asked the winners to play a major role in promoting “Namwon’s cultural value and brand.” 6 The appointment gives Lina’s placement a public-facing role beyond the contest itself, tying the title to local cultural promotion and tourism communication.
Segye Ilbo also reported that the winners would participate in official events and external promotional activities as Namwon ambassadors. 3 In the same report, a Namwon City official said the city plans to develop the event into a “cultural platform connecting tradition and the world.” 3
Organizer and city remarks emphasized the same direction. Jeonbuk Ilbo quoted festival committee chair Kwon Deok-cheol as saying the stage “reinterpreted the value of Chunhyang with a modern sensibility,” while Choi Kyung-sik said the participation of contestants from diverse backgrounds had expanded the contest’s reach. 1
Korea JoongAng Daily carried a similar comment from Kwon, who said the contest reinterpreted “the spirit and beauty of Chunhyang in a global and contemporary way.” 2 Those statements show how organizers have framed the expanded eligibility: not as a departure from Chunhyang’s symbolism, but as an effort to connect the figure with broader cultural communication.
Lina’s Remarks After the Result
Lina’s own comments, as reported in Korean media, focused on honor, sincerity, and inner beauty. MBC News reported that she said it was especially meaningful to be chosen as Mi in a historic contest as a foreigner. 4 SBS News reported her statement that she was grateful because she felt sincerity and inner beauty, rather than background or conditions, had been recognized. 5
Korea JoongAng Daily quoted Lina’s Instagram statement in English: “I am sincerely honored to be named Chunhyang beauty at Korea’s oldest beauty pageant.” The outlet also quoted her as saying, “It still feels like a dream unfolding.” 2
Segye Ilbo reported further remarks from Lina after the contest. She said she believes Mi is not simply about outward glamour, but about beauty of the heart, and added that she wants to help share Namwon’s warmth and relaxed sensibility with the world so people can discover true beauty. 3
The same report said Lina entered the contest voluntarily after learning about it years earlier. 3 The available source material does not provide further detail on when she first learned of the contest or the full application process.

The available reports establish the key facts behind the current Chunhyang controversy: a Ukrainian graduate student placed third in a contest that Namwon has officially opened to foreign participants, and the winners have since been appointed to promote the city for three years. Lina’s selection as Chunhyang Mi has therefore become both a contest result and a public test of how the Global Chunhyang Selection Contest defines tradition in an international setting.
References
- 춘향 진에 김하연…글로벌 춘향선발대회 새 얼굴 탄생 (Jeonbuk Ilbo, 2026-05-01)
- Ukrainian international student comes in third at Chunhyang Festival's traditional beauty pageant (Korea JoongAng Daily, 2026-05-03)
- “남원 알리는 소통형 앰버서더 될 것”… 제96회 춘향제 ‘미스춘향 진’ 김하연 (Segye Ilbo, 2026-05-04)
- [와글와글] 우크라이나 유학생, 춘향선발대회서 '미' 입상 (MBC News, 2026-05-04)
- 올해도 외국인 뽑혔다…우크라 출신 '춘향 미' 남긴 말 (SBS News, 2026-05-04)
- 춘향선발대회 입상자들, 남원시 홍보대사 위촉 (Yonhap News Agency, 2026-05-03)