Musinsa Megastore Seongsu Brings Juakjuak to the Food Garden

Musinsa Megastore Seongsu has added a sweet cultural detail to its huge new offline space: Juakjuak, a Gaeseong juak brand, is listed among the Food Garden brands on the fourth floor. The store officially opened in Seoul’s Seongsu-dong on April 24, 2026, bringing fashion, beauty, and food together across a roughly 2,000-pyeong, five-level space from basement level 1 through the fourth floor.¹

For readers searching for Seongsu Gaeseong Juak, the key point is simple: Juakjuak is not being presented as a standalone street stall in these sources, but as part of Musinsa Megastore Seongsu’s curated Food Garden. That makes it part of a broader destination where shopping, dining, and resting are designed to flow into one visit.

Juakjuak Inside Musinsa Megastore Seongsu

Musinsa Megastore Seongsu Food Garden Juakjuak Seoul dessert trend

The most specific source-backed angle is the fourth-floor Food Garden. Musinsa announced that the F&B area would include Juakjuak, described as a Gaeseong juak brand, alongside Ddeoksan, Anhongmao, and Fuglen.¹ MoneyToday also reported the same core lineup for the fourth-floor Food Garden, naming Juakjuak with Ddeoksan, Anhongmao, and Fuglen in connection with the April 24 opening.²

That placement matters because Gaeseong juak is a traditional Korean dessert with a distinctive identity, and Juakjuak’s appearance in a large fashion and beauty complex gives the dessert a different kind of stage. Rather than being framed only as a traditional snack, it sits inside a modern Seongsu retail environment known for brand curation, lifestyle traffic, and visitors who may be moving between clothes, cosmetics, coffee, meals, and rest.

The Food Garden also helps explain why Juakjuak appears in coverage of the megastore even when the main headline is about Musinsa’s scale. The new location is described as more than a simple shop: it combines fashion, beauty, and F&B in one complex-style space. The Korea Economic Daily’s field report described the fourth floor as an area with sports, running, outdoor categories, and Food Garden, and listed F&B brands including Fuglen, Pizza Slice, Anhongmao, Ddeoksan, Juakjuak, and Gimbapdaejang.³

Why the Fourth-Floor Food Garden Stands Out

The Food Garden is not just a convenience corner added after the main retail concept. Musinsa’s post-opening update described it as an F&B space where gourmet brands including Fuglen and Ddeoksan are located, and presented the store as a stay-oriented destination where shopping, dining, and rest continue together.⁴ In that context, Juakjuak becomes one small but meaningful part of the store’s larger lifestyle mix.

This is also where the friendly blog version of the story becomes useful. If you are planning a Seongsu route around fashion stores, beauty brands, and Korean snacks, the sources support viewing Musinsa Megastore Seongsu as a multi-purpose stop. You can understand Juakjuak’s role there as part of a broader Food Garden lineup, not as the only reason the building exists.

The address detail comes from Financial News/News1 coverage, which reported a look inside Musinsa Megastore Seongsu at 62 Seongsui-ro, Seongdong-gu, one day before opening. That report also described the fourth-floor Food Garden as a place where visitors could enjoy food from Fuglen, Pizza Slice, Anhongmao, Ddeoksan, Juakjuak, Jeonguk Gimbap Ilju Y Gimbapdaejang, and others.⁵

Musinsa framed the opening in ambitious language. A Musinsa representative said the launch would be “the peak of offline interaction” between brands and customers, beyond simply being a place that sells products.¹ That quote fits the Food Garden strategy well: food brands such as Juakjuak are part of the customer experience, not just side services.

A Strong Opening Weekend for the New Seongsu Landmark

Musinsa Megastore Seongsu also drew attention quickly after opening. From April 24 to April 26, 2026, Musinsa said the store attracted about 42,000 visitors and recorded approximately 900 million won in transaction value over three days.⁴ Business Watch reported the same three-day figures and added more detail about the buyer mix: 51% women, 49% men, with foreign buyers accounting for about 23%.⁶

Those numbers do not tell us exactly how many people bought Juakjuak, and the source material does not provide item-level sales or menu details for the brand. What they do show is that Juakjuak entered the store as part of a high-traffic opening moment. For a dessert brand, being visible within a 2,000-pyeong retail destination in Seongsu offers a different kind of exposure than a smaller neighborhood-only format.

The post-opening Musinsa statement also said responses from domestic and overseas customers to the differentiated brand curation and experience content were “very hot.”⁴ It is best to read that as a comment on the megastore overall, not a specific claim about Juakjuak alone. Still, it reinforces the reason the Food Garden lineup is worth watching: Musinsa is treating food as part of the store’s curated experience.

Juakjuak Gaeseong juak at Musinsa Megastore Seongsu Food Garden

For now, the source-backed takeaway is clear and pleasantly specific. Juakjuak, a Gaeseong juak brand, is part of the fourth-floor Food Garden at Musinsa Megastore Seongsu, a large fashion, beauty, and F&B space that opened on April 24, 2026, and quickly drew heavy opening-weekend traffic. For anyone following Seongsu Gaeseong Juak, this makes Juakjuak’s megastore placement a noteworthy example of how traditional Korean dessert culture is being folded into Seoul’s contemporary retail destinations.