BEURRE Beurre Bukchon: What to Know About the Anguk Butter Ice Cream Shop

BEURRE Beurre Bukchon is best understood through its Anguk shop: a butter ice cream destination in Jongno-gu, Seoul, close to the Bukchon area and Anguk Station. For anyone searching for Bukchon butter ice cream, the key source-backed details point to BEURRE Beurre Anguk, which opened at 28 Bukchon-ro 4-gil and became part of the brand’s wider expansion from Seoul department stores and high-traffic neighborhoods into a broader premium dessert business.¹

The appeal is fairly easy to grasp. BEURRE Beurre positions itself as a premium butter ice cream house built around French butter with 82% milk fat, a detail repeated in coverage of the brand’s launch and later franchise push.² That gives the Anguk location a clear identity: it is not simply another ice cream counter near Bukchon, but part of a dessert brand built around butter as its signature ingredient.

BEURRE Beurre Bukchon and the Anguk Location

BEURRE Beurre Bukchon French butter ice cream near Bukchon-ro

The Anguk shop was reported as opening officially on March 1, 2024, at 28 Bukchon-ro 4-gil, Jongno-gu, Seoul. Local coverage described it as near Exit 3 of Anguk Station and across from the Starbucks Bukchon-ro branch, in a red-brick building.¹ Those details matter because “Bukchon” can be a broad search term for visitors: the actual source-backed store reference is BEURRE Beurre Anguk, located on Bukchon-ro 4-gil.

Virtual Company’s own history also lists the BEURRE Beurre Anguk store under its 2024 timeline, alongside earlier milestones for the brand.³ That official-history detail helps place the shop in sequence. BEURRE Beurre was launched in 2023, then expanded through major Seoul retail and neighborhood locations before the Anguk opening appeared in the following year’s brand timeline.³

If you are mapping it mentally, the Anguk branch sits in the cultural orbit of Bukchon rather than being described in the sources as a traditional hanok attraction or heritage venue. The available facts support a simple travel-friendly framing: it is a butter ice cream specialty shop near Anguk Station, convenient for people already moving through the Bukchon and Jongno area.

Why Butter Ice Cream Is the Brand’s Hook

BEURRE Beurre’s launch coverage described the brand as a premium ice cream label from Virtual Company using French butter with 82% milk fat. The brand was announced for launch on August 14, 2023, beginning with The Hyundai Seoul, with plans for Seongsu and Garosu-gil stores also included at that time.⁴ This gives the Anguk shop some useful background: by the time it appeared in 2024, BEURRE Beurre had already been introduced as a butter-led dessert brand rather than a single neighborhood pop-up.

The product range also had a playful side from the start. Early coverage named representative menu items including Chiize Macaron, Kubber Kubber, Nutty Peanut Butter, and Ice Cream Burger.⁴ The sources do not provide a complete Anguk-specific menu or confirm which items were available at the Anguk shop on a given date, so it is better not to treat those launch examples as a fixed Bukchon menu. Still, they show the kind of dessert language the brand used around its identity: rich, branded, and built for people who enjoy novelty as much as flavor.

Later reporting described BEURRE Beurre as offering 15 flavors and operating 12 directly run stores, including the Seongsu main store, Anguk flagship store, The Hyundai Seoul, Lotte Department Store, and Shinsegae Department Store locations.² The same January 2025 coverage said the company was beginning its franchise business in 2025.² That is a significant shift in context. The Anguk shop was no longer just a neighborhood opening by then; it was being named among the brand’s major directly operated locations.

One brand representative said BEURRE Beurre had “rapidly expanded the brand” while opening 12 stores nationwide.² Because that quote came from brand-side material reported in the article, it is best read as the company’s own expansion message rather than an independent ranking or consumer survey. Even so, the store count and named locations help explain why the Anguk branch stands out in searches for Bukchon butter ice cream.

From Anguk Flagship to Wider Franchise Plans

By January 2025, Financial News reported that BEURRE Beurre was moving into franchise expansion for nationwide brand growth. The report also mentioned the Anguk flagship store among key locations and cited a record of more than 2,000 scoops sold in one day.⁵ The franchise effort was reported as a collaboration between Virtual Company, the owner of the brand IP, and Better Monday Korea.⁵

That wider business angle does not take away from the local interest in the Bukchon-area shop. In fact, it gives it more context. A visitor may discover BEURRE Beurre because it is near Anguk Station, while a dessert fan may recognize it as part of a brand that started at The Hyundai Seoul and then expanded to Seongsu, Garosu-gil, Anguk, and multiple department-store settings.³

In November 2025, Job Post reported that BEURRE Beurre was holding nationwide winter-season franchise information sessions for prospective entrepreneurs. The sessions were described as covering operating data, profit structure, and the small-footprint BEURRE BEURRE Mini model.⁶ The brand also framed itself as expanding into an “all-season dessert category.”⁶ That phrase is useful because it shows how the company wanted butter ice cream to be understood: not only as a warm-weather treat, but as a dessert format with year-round business potential.

For readers, the practical takeaway is narrower and clearer: BEURRE Beurre Bukchon refers most concretely to the Anguk-area BEURRE Beurre store documented at 28 Bukchon-ro 4-gil. The available sources support its opening date, location, brand origin, butter-based product positioning, and place inside BEURRE Beurre’s larger expansion story.

BEURRE Beurre Anguk brings the brand’s French 82% butter-based ice cream concept into the Bukchon and Anguk area, making it a notable stop for people looking up Bukchon butter ice cream with a specific, source-backed place in mind.