Myeongdong is one of the main places to use Seoul Welcome Week benefits in 2026, with a dedicated Myeong-dong Station Welcome Center operating during the first part of the citywide program. Seoul Welcome Week 2026 runs from May 1 to 8 for foreign visitors, while the main Myeongdong and Yeouido venues operate from May 1 to 5. 1
For visitors moving through central Seoul, the Myeongdong site is the practical stop for travel guidance, styling experiences, K-beauty activities, lucky-draw gifts, and coupon-related information. Because the date is May 2, 2026, the Myeongdong main-venue period is already underway and is scheduled to continue through May 5.
Myeongdong Seoul Welcome Week Benefits and Hours

The Myeongdong hub is the Myeong-dong Station Welcome Center. Korean tourism coverage places it in front of Migliore near Myeong-dong Station Exit 6, with operating hours from 12:00 p.m. to 7:00 p.m. daily from May 1 to 5, 2026. 2
That schedule matters because the broader Seoul Welcome Week continues through May 8 at tourist information centers and Antennashop Seoul events, but the Myeong-dong Station Welcome Center is part of the main-venue period ending May 5. 1 Visitors who want the Myeongdong-specific program should plan for the May 1 to 5 window rather than assuming the same activities will remain available through May 8.
The official English release lists several benefits tied to the program: AI Smart Tourism Guide Consultation, Seoul Styling Spot, K-Beauty makeup booths, lucky-draw gifts, regional discount coupons, and welcome leaflets connected to the wider campaign. 1 Korean coverage adds an art drawing guestbook, a daenggi-meori styling experience, and a lucky-draw welcome souvenir event at the Myeongdong site. 2
The benefit mix serves two immediate needs. Travelers looking for help can start with AI Smart Tourism Guide Consultation, which is the clearest source-backed service for route or itinerary support. Visitors looking for a short cultural or beauty activity can check the Seoul Styling Spot, K-Beauty makeup booths, and daenggi-meori styling experience. The source material does not provide a reservation process, participation fee, or full eligibility rules, so details should be confirmed at the welcome center before joining each activity.
What to Prioritize at the Myeongdong Welcome Center
Start with the travel-support function if Myeongdong is your base for the day. Seoul Metropolitan Government describes Seoul Welcome Week 2026 as a program connecting airport welcome materials with major city tourism areas, including Myeongdong and Yeouido. 1 In practical terms, the AI consultation area is the most useful first stop if you need to decide where to go next.
After that, move to the hands-on activities. The Myeongdong program is not only an information booth; it includes participatory content such as K-beauty experiences, styling activities, and an art drawing guestbook. 2 These should be treated as on-site activities, because the available sources do not list session lengths, capacity, or advance booking instructions.
Visitors interested in performances should pay attention to the specific dates. Korean tourism coverage lists K-POP cover dance and song performances at the Myeongdong site on May 1 and May 5, 2026. 2 Other reporting also identifies K-pop performances and K-beauty experiences as part of the Myeongdong program, reinforcing that the area is being used as an active welcome venue during the early-May travel period. 3
Lucky-draw gifts require a little caution in planning. NewsPim reported that visitors who participate in a program and then complete SNS verification or a survey can receive souvenirs through a lucky draw. 4 That makes the gift a conditional opportunity, not a guaranteed item for every visitor. The source material does not specify prize quantities, exact souvenir types, or whether supplies can run out.
Regional discount coupons are also listed among the program elements, but the available source material does not provide a full coupon catalogue, participating store list, or redemption rules. The safest use is to ask at the Myeong-dong Station Welcome Center which coupons are available, where they can be used, and whether they apply on the same day.
Quick FAQ
When should visitors go to the Myeongdong Seoul Welcome Week site?
The Myeong-dong Station Welcome Center is scheduled for May 1 to 5, 2026, from 12:00 p.m. to 7:00 p.m. daily. 2 The wider Seoul Welcome Week continues through May 8 at other tourist information and Antennashop Seoul locations. 1
Are lucky-draw souvenirs guaranteed?
No source says they are guaranteed for every visitor. The reported process links souvenirs to program participation plus SNS verification or survey completion, followed by a lucky draw. 4 !명동 서울환대주간 혜택 K-beauty activities gifts coupons For Myeongdong visitors, Seoul Welcome Week is most useful as a short, practical stop: check the Welcome Center near Myeong-dong Station Exit 6, use the AI travel guidance if needed, confirm available coupons, and join K-beauty, styling, or lucky-draw activities while the main program is operating through May 5, 2026.
References
- Seoul Welcome Week 2026 to Bring Joy for Tourists from the Airport to the Center of the City (Seoul Metropolitan Government, 2026-04-29)
- 서울시관광협회, 외국인 관광객 맞이 '2026 서울환대주간' 개최 (한국관광신문, 2026-04-28)
- “웰컴 투 서울” …공항서 도심까지 관광객 사로잡는다 (세계일보, 2026-04-27)
- 내달 8일까지 서울환대주간…공항부터 도심까지 '전방위 환대' (뉴스핌, 2026-04-26)