TWICE Sets Record with 550,000 Fans Attending North American Tour
TWICE has cemented its status as the most attended K‑pop girl group in North America, pulling in approximately 550,000 spectators during the continent‑wide segment of its ongoing “This Is Us” world tour.
Record‑Breaking Attendance on the North American Leg
The tour, which launched in January and traveled from Incheon through Asia and Australia before reaching the United States, covered 20 cities and featured 35 shows as of June 18. Rapid ticket sales prompted the addition of extra dates, expanding the original schedule of 22 performances to 35. Cities that received supplemental shows include Vancouver, Seattle, Oakland, Dallas, Washington D.C., Belmont Park, Hamilton, Orlando, Boston, Chicago, and Austin. Los Angeles hosted four shows after two extra performances were added.
The cumulative audience of 550,000 makes TWICE the most attended K‑pop girl group ever in North America, surpassing all previous records for the region.
Context Within TWICE’s Global Campaign
TWICE is currently executing the “This Is Us” world tour, which began in Incheon and has already spanned Asia, Oceania, and North America. The group’s momentum continues in Japan, where it will become the first overseas act to headline three consecutive concerts at the Tokyo National Stadium on May 25, 26 and 28. The stadium, with a capacity of 80,000 per show, will host roughly 240,000 fans across the three dates, marking another historic achievement for the group.
TWICE’s Japanese milestones include previous first‑ever performances by a K‑pop girl group at venues such as Tokyo Dome (2018‑2020), Osaka’s Yanmar Stadium Nagai, Tokyo Ajinomoto Stadium, Nagoya’s Vantelin Dome, and Fukuoka’s PayPay Dome. In 2024, the group is set to perform at Nissan Stadium, Japan’s largest concert venue.
The Broader K‑Pop Surge in Japan and North America
TWICE’s North American success mirrors a larger wave of K‑pop activity across major markets. In Japan, simultaneous concerts by second‑generation act TV XQ at Nissan Stadium, third‑generation group TWICE at the National Stadium, and fourth‑generation group aespa at Tokyo Dome are expected to attract close to 500,000 attendees combined. This clustering of high‑profile shows across generations underscores the deepening and diversifying fan base for Korean pop music.
The data highlights a shift from isolated, short‑term hype to a sustained, multi‑generational ecosystem that supports large‑scale live events in both North America and Japan.
Implications for Future Tours
With 550,000 fans attending the North American leg alone, TWICE has demonstrated a robust global draw that will likely influence venue selection, ticketing strategies, and promotional partnerships for future tours. The ability to add shows on short notice reflects strong demand and suggests that upcoming legs—particularly in Europe and additional Asian markets—could see similar expansions.
The record also sets a benchmark for other K‑pop acts seeking to break into the North American live‑music circuit, indicating that large‑venue, multi‑date tours are now viable for Korean groups with established global followings.
Conclusion
TWICE’s North American tour not only shattered attendance records for K‑pop girl groups but also reinforced the genre’s expanding influence across continents. As the group continues its “This Is Us” world tour and prepares for historic performances in Japan, the 550,000‑fan milestone stands as a testament to the enduring and growing appeal of K‑pop on the world stage.
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